Across the display windows of a large auto-sales com- pany in a western city
Illustration★★★Across the display windows of a large auto-sales company in a western city are painted, in large letters, these words, When we sell you a car, our interest in you begins. They live up to that slogan and is it any wonder that they are one of the largest firms in the whole country? Transfer this to the spiritual world by showing the members of the Church that their interest ought really to begin when some boy or girl or older person joins the Church, and to the ones who join by showing them that the Church is really interested in them and only true so, in the fullest sense, when they join it.
Look through the advertisements in the papers and magazines. These illustrations are especially useful in teaching as one can in- troduce them when one could not in preaching.
XVI. Architecture—the building trades. Construction work of some kind is going on in every town and city of any size and sometimes in even the smallest village. wherever you see construction work going on, there you will find men watching intently what is going on. Men and boys, especially, are interested in any illustration that touches building in its many branches.
It is the great ambition of most people to have a home of their own. They are basically interested in the building trades.
The point
An auto company's advertising slogan about customer care after purchase illustrates how the church should show genuine interest in new members.