Would you persuade, speak of interest, not of reason. –Benjamin Franklin, Poor Richard’s Almanack, June 1734
Benjamin Franklin, Poor Richard's Almanack.
To persuade someone, appeal to their interest rather than pure reason.
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Brevity is the soul of wit.
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If you would be pungent, be brief; for it is with words as with sunbeams the more they are condensed, the deeper they bu…
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Nothing hits harder,or sticks longer in the memory, than an apothegm.
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