Saying / Proverb★★★

The men who built Sears Roebuck had no idea that they were developing the concept of mass marketing until they had done it.

The point

Sears Roebuck pioneered mass marketing without realizing it at the time.

Audience
Adults
Tone
Interesting
To tell aloud
under a minute · 23 words

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Sears Roebuck pioneered mass marketing without realizing it