God Wants a Monopoly
IllustrationAnalogy★★★★THE COMPANY that makes Arm & Hammer baking soda pretty much has a monopoly on the product. Most people associate baking soda with the Arm & Hammer brand because they sort of have the market cornered. There’s just not a lot of competition. In the same way, God wants to corner the market in terms of the amount of our affection and praise. He wants to have a monopoly. Even though there are a lot of idols out there that could compete with God for a share of the market, God does not want to share us with the competition. Every time something shows up in the culture that distracts people from the true God, it encroaches on His 100 percent market share and God wants a monopoly.
The point
God desires exclusive devotion, wanting a monopoly on our affection and worship just as brands stake their market position.